Chaudhry, Tavish (2022) Leveraging self-conscious emotions of pride and guilt to mobilise pro-environmental behaviour. Master thesis, Psychology.
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Abstract
This study explores the relationship between anticipated self-conscious emotions of pride and guilt and pro-environmental behavioural intentions. Firstly, we explored whether individuals anticipate pride when they are asked to imagine that they have engaged in a sustainable behaviour and whether individuals anticipate guilt when they imagine engagement in an unsustainable behaviour. Then we explored whether individual differences in how much pride or guilt they anticipate following feedback is moderated by their personal biospheric values and their perceived group biospheric values and whether anticipating pride or guilt or both leads to pro-environmental behaviour intentions in the future. We found that individuals indeed anticipate pride following feedback about sustainable actions and guilt following feedback about unsustainable actions. Moreover, we found an interaction effect where anticipating pride following feedback about engaging in an hypothetical sustainable action leads to increased future pro-environmental behavioural intentions. However, this effect was not found for anticipating guilt. These findings suggest that interventions and campaigns interested in motivating people towards sustainability should utilise cues in feedback which elicits pride to leverage pro-environmental behaviours. Keywords: self-conscious emotions, pro-environmental behavioural intentions, pride, guilt, biospheric values
| Item Type: | Thesis (Master) |
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| Supervisor name: | Bouman, T. |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 21 Jul 2022 14:00 |
| Last Modified: | 21 Jul 2022 14:00 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1085 |
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