Hulsewiesche, J. (2022) The Effect of Face Memorability on Remembering Face-Name Associations: An Ethnically Inclusive Design. Bachelor thesis, Psychology.
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Abstract
Own-Race-Bias (ORB) is known to reduce the memorability of information if this information is associated with an ethnical in-group instead of an out-group. A previous study in our laboratory found that the memorability of a face transfers to the memorability of an associated name (Van der Wal & Nieuwenstein, 2021). The present study aimed to replicate this result in an ethnically inclusive design. Thereby, we offered an indirect test whether the face memorability scores of Bainbridge (2013) are contaminated by the ORB, which has not been tested before. We conducted a high-powered study with 120 participants to form three groups of white, black, and other ethnicities. A 3 ✕ 2 ✕ 2 mixed ANOVA was conducted with the factors of participant ethnicity, face memorability and match of the participant and face ethnicity. The dependent variable was a face-name recall. We hypothesised that face- name recall would be enhanced for memorable faces. Secondly, an advantage for matching trials was hypothesised. Thirdly, the match effect would be stronger in the white and the black group than in the Other group. Our results showed a clear advantage in face-name recall for memorable faces but ambiguity for the effect of matching faces. We conclude that face memorability transfers to associated information and that face memorability seems universal across ethnicities. The transfer of face and image memorability to associated information could be applied to manipulate neural encoding strength in cognitive neuroscience and the advertising industry. Keywords: face memorability, face-name recall, Own-Race Bias
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Nieuwenstein, M.R. and Span, M.M. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 22 Jul 2022 13:40 |
| Last Modified: | 22 Jul 2022 13:40 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1099 |
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