Laurikenaite, Rusne (2022) Applicants’ Attitudes towards a Gamified Recruitment Tool. Bachelor thesis, Psychology.
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Abstract
Recruitment is an important part of organizational activities. Nevertheless, current recruitment processes have many disadvantages (e.g., are time-consuming and easy to fake responses). Therefore, due to advancements in technology, more efficient forms of recruitment have been developed. One of the new developments is gamified recruitment. Gamification is a term used to describe the usage of game elements (e.g., points, badges) in a non-game context (Buil et al., 2020). Gamification is already applied in many areas, like learning and healthcare. Nevertheless, since gamified recruitment is still a relatively new phenomenon, there is a lack of research addressing applicants’ reactions to it. Therefore, by drawing on the Technology Acceptance Model, this study analyzes whether the extent to which applicants perceived the tool easy to use influences their attitudes toward gamified recruitment. Additionally, age and video-game experience are measured as moderators for the aforementioned relationship as proposed by the Unified Theory of Acceptance and Use of Technology Model. This correlational study included 140 participants of different ages and cultural backgrounds. Participants had to play a game and fully complete the questionnaire regarding their attitudes to the game. The result of the study shows that there is a significant relationship between ease of use and attitudes. Nevertheless, the moderating relationships were not supported by the data. We concluded that reactions to game-based assessments need to be further studied while measuring both direct and indirect relationships. This research makes both theoretical and practical implications that are discussed in this paper. Keywords: gamification, gamified recruitment, attitudes, ease of use, video-game experience, age
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Adams, S.P. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 27 Jul 2022 09:25 |
| Last Modified: | 27 Jul 2022 09:25 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1159 |
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