Sirbu, Christian (2022) Applicants’ Attitudes Towards Gamified Recruitment. Bachelor thesis, Psychology.
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Christian Sirbu s4017706 - Bachelor Thesis.pdf Download (542kB) | Preview |
Abstract
Recruitment is an essential part of any organization that seeks to find and employ candidates that can bring the most value to said organization. For a long time, the recruitment process has remained unchanged, relying mostly on the classical interview. As technological advancements continue, new recruitment tools have been developed and implemented. One such tool is gamified recruitment, a product of gamification. Gamification is the use of elements present in games (e.g., scores, leaderboards, badges) in non-gaming contexts. This study aims to investigate the relationship between applicants’ attitudes towards the gamified recruitment tool, and their intentions to complete the recruitment process and willingness to recommend the organization to others using a model based on equity theory. We asked participants (N = 207) to imagine themselves as an applicant at an organization that used gamified recruitment. After completing the designated level of the game, participants were asked to complete a questionnaire regarding their attitudes towards the tool. The findings indicate that there is a significant relationship between perceived fairness, motivation to continue the recruitment process, and willingness to recommend the organization to others. In conclusion, the study adds to the existing literature, highlighting the relationship between applicants’ attitudes and subsequent intentions regarding the organization, offering some practical implications for organizations willing to gain a competitive advantage.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Adams, S.P. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 27 Jul 2022 09:25 |
| Last Modified: | 27 Jul 2022 09:25 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1160 |
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