Applicants’ Attitudes Towards Gamified Recruitment

Sirbu, Christian (2022) Applicants’ Attitudes Towards Gamified Recruitment. Bachelor thesis, Psychology.

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A thesis is an aptitude test for students. The approval of the thesis is proof that the student has sufficient research and reporting skills to graduate but does not guarantee the quality of the research and the results of the research as such, and the thesis is therefore not necessarily suitable to be used as an academic source to refer to. If you would like to know more about the research discussed in this thesis and any publications based on it, to which you could refer, please contact the supervisor mentioned.

Abstract

Recruitment is an essential part of any organization that seeks to find and employ candidates that can bring the most value to said organization. For a long time, the recruitment process has remained unchanged, relying mostly on the classical interview. As technological advancements continue, new recruitment tools have been developed and implemented. One such tool is gamified recruitment, a product of gamification. Gamification is the use of elements present in games (e.g., scores, leaderboards, badges) in non-gaming contexts. This study aims to investigate the relationship between applicants’ attitudes towards the gamified recruitment tool, and their intentions to complete the recruitment process and willingness to recommend the organization to others using a model based on equity theory. We asked participants (N = 207) to imagine themselves as an applicant at an organization that used gamified recruitment. After completing the designated level of the game, participants were asked to complete a questionnaire regarding their attitudes towards the tool. The findings indicate that there is a significant relationship between perceived fairness, motivation to continue the recruitment process, and willingness to recommend the organization to others. In conclusion, the study adds to the existing literature, highlighting the relationship between applicants’ attitudes and subsequent intentions regarding the organization, offering some practical implications for organizations willing to gain a competitive advantage.

Item Type:	Thesis (Bachelor)
Supervisor name:	Adams, S.P.
Degree programme:	Psychology
Differentiation route:	None [Bachelor Psychology]
Date Deposited:	27 Jul 2022 09:25
Last Modified:	27 Jul 2022 09:25
URI:	http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1160

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