Zander, Hanko (2022) Attitudes toward Gamified Recruitment. Bachelor thesis, Psychology.
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Abstract
Gamified recruitment is a relatively new method of assessing and attracting applicants for the labor market in an increasingly competitive environment. Applicants’ reactions towards gamified recruitment are therefore very important for companies to understand. Rapid implementation of this new recruitment method has led to a growing gap between utilization and research. While there are some models that explain user reactions to technology, many of them have not been tested in combination with gamified recruitment. In this paper we examined the applicability of the Extended Technology Acceptance Model in the context of gamified recruitment. Previous research suggested that perceived ease of use, perceived usefulness and perceived enjoyment are important factors in explaining user acceptance. We conducted a cross-sectional study (N = 205), where participants had to use game-based assessment. Their opinions about this game-based assessment were evaluated afterwards by a questionnaire. Results showed that perceived usefulness and perceived enjoyment are important in explaining the users’ reactions to gamified recruitment, while perceived ease of use could explain a significant part of the evaluation of perceived usefulness and perceived enjoyment. It is concluded that models that attempt to explain user reactions to gamified recruitment should incorporate measurements for perceived usefulness and perceived enjoyment and that both factors are relatively equal in their importance. This is theoretically and practically relevant for improving the understanding of reactions towards gamified recruitment. Keywords: gamified recruitment, gamification, Technology Acceptance Model (TAM), perceived ease of use, perceived usefulness, perceived enjoyment
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Adams, S.P. and Kuschel, A. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 27 Jul 2022 09:27 |
| Last Modified: | 27 Jul 2022 09:27 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1161 |
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