Chauca, Fatima (2022) To what extent perceived innovativeness of gamified recruitment influences attraction towards the organization? Bachelor thesis, Psychology.
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Abstract
In the current globalized and dynamic workplace, gamified recruitment is a tool that could successfully attract individuals to organizations and ensure that applicants are a good fit for the position they apply for. Following signaling theory, gamified recruitment signals different characteristics of the organization. This study aimed to see whether one of those signals could be innovativeness and if higher perceived innovativeness resulted in higher organizational attractiveness. Additionally, it was relevant to study video-game experience as a moderator given that gamification uses game-like elements that require some technology or game knowledge to complete. We performed a correlational study based on a simulation design and a sample of 140 participants. Statistical analysis revealed that perceived innovativeness is a strong predictor of organizational attractiveness. However, we did not find evidence regarding the moderating effects of video-game experience. It is concluded that gamified recruitment signals innovativeness which leads to higher organizational attractiveness in a setting of adult participants. Further experimental research is needed to draw causal conclusions about the relationship between variables.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Adams, S.P. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 27 Jul 2022 09:33 |
| Last Modified: | 27 Jul 2022 09:33 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1168 |
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