Krijgsman, Josie (2022) Why do all these models in magazines look nothing like me? Master thesis, Psychology.
|
Text
Final Version Master Thesis Josie Krijgsman.pdf Download (13MB) | Preview |
Abstract
Favoriting fair skin tones over darker skin tones, also known as colorism, is still a current problem in Indonesia. Colorism-based beauty standards and ideals, perpetuated in the media through a lack of representation, could have a negative impact on Indonesian women’s body image. Therefore, we wanted to study how a change in representation leads to a change in women’s body image in Indonesia. In this experiment 189 Indonesian women (Mage = 24.95, SD = 5.99) were randomly assigned to either the traditional magazine condition, the diversity magazine condition or the control group. We manipulated representation by showing participants magazine pages of models that either represented diversity or the traditional representation with mostly fair-skinned models or an architectural magazine (control group). Afterwards, the participants completed a questionnaire about body image. We found that women with low internalized White ideal who read the diversity magazine had higher body esteem and well-being than those who read the traditional magazine. The hypothesis that women who read the diversity magazine have higher body esteem was not supported. However, partial support was found for the hypothesis that internalized White ideal moderates the relationship between representation and body image. Implications of our findings and further research ideas were discussed.
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Koc, Y. |
| Degree programme: | Psychology |
| Differentiation route: | Applied Social Psychology (ASP) [Master Psychology] |
| Date Deposited: | 03 Aug 2022 08:01 |
| Last Modified: | 03 Aug 2022 08:01 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1226 |
Actions (login required)
 |
View Item |