Oßenbrügge, Insa (2022) A Comparison of the Efficacy of Group Behavior and Institutional Dynamic Norms in Promoting a Sustainable Dietary Transition. Bachelor thesis, Psychology.
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Abstract
With the effects of climate change increasingly impacting our life, the call for effective mitigation strategies is immense. One possibility for increasing lifestyle sustainability that has recently become a recent focus of attention is the reduction of animal products consumed as part of a regular diet. To mitigate the effects of climate change via this passage, it is important to investigate how a diet low in animal products can be promoted to people most efficiently. Dynamic social norms represent a way that has previously been found effective in influencing people’s intentions and behavior. What is not clear so far is whether the source of such norm information makes a difference in its effectiveness. The goal of the current study was to compare the impact of institutional and group norm sources on intentions to reduce the amount of animal products in one’s diet. Therefore, the participants (n=159) were randomly assigned to one of three conditions, a control condition, which received only a general information text about the environmental impact of animal products, and two norm conditions which either included an additional paragraph about a change in group behavior or law. Further, the moderating effect of age on the resulting intentions was analyzed and collective efficacy was considered as a possible mediator. No significant main effect of condition was found. Future research avenues are discussed, including testing for the influence of the general information text and using a broader and more balanced sample of age-groups, avoiding confounds of the current study.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Judge, M.A.T. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 10 Aug 2022 09:05 |
| Last Modified: | 10 Aug 2022 09:05 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1256 |
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