Hölzle, Lena Marie (2022) Drivers for Participation in Car-Sharing Communities. Master thesis, Psychology.
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Abstract
Considering the urgency of the environmental crisis, sustainability transitions are more important now than ever. The transport sector contributes substantially to the environmental crisis, requiring a broad adoption of sustainable alternatives. Sustainable developments in the transport sector include, amongst others, car-sharing. This study investigates drivers for participation in community car-sharing, a special scheme of carsharing in which a car is shared only among a fixed group of people. We test an overarching framework of drivers for participation in car-sharing communities, including environmental, communal, and financial motives as well as perceived behavioural control and prior community involvement. We conducted a cross-sectional study amongst 299 Dutch people. Our findings indicate that the environmental benefits and the involvement with the community motivate participation in car-sharing communities. However, expected financial benefits through community car-sharing do not drive the intention to share a car with one’s community, indicating that financial appeals are ineffective in this context. Moreover, we found that the more people feel that they can easily share a car with their neighbours, the stronger their intention to participate in community car-sharing. While prior community involvement does not directly influence participation in car-sharing communities, it slightly contributes to higher perceived behavioural control, thereby contributing to higher intentions to share a car with the community indirectly. Highlighting environmental and communal aspects of car-sharing communities and making community car-sharing feel easy and doable can help motivate more people to join car-sharing communities, making transportation more sustainable.
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Unal, A.B. and Veldstra, J.L. and Lohmeyer, M. and Steg, E.M. |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 29 Aug 2022 11:49 |
| Last Modified: | 29 Aug 2022 11:49 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1357 |
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