Wierda, Puck (2023) The Effect of Different Types of Humour on the Intention to take Climate Action and Eco-Anxiety. Bachelor thesis, Psychology.
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Abstract
Climate change is one of the biggest threats to mankind. While some devastating effects of climate change are clear to see, such as floodings and droughts, it has a more hidden, adverse effect on mental health as well. A significant cause of climate change is human behaviour, therefore, it is crucial to understand what drives pro-environmental behaviour. Research shows that humour can persuade people to take climate change action. This study investigates this topic further by exploring the impact of two types of humour, disparaging and affiliative humour, on climate action intention and eco-anxiety. Three hypotheses were developed: firstly, a greater intention to take climate action is hypothesised for those in the affiliative humour condition. Secondly, a positive correlation between eco-anxiety and climate change action is expected. Lastly, the relationship between eco-anxiety and action intention is hypothesised to be stronger in the disparaging group than in the affiliative group. To test this an online questionnaire was used. Participants were divided into two humour conditions and presented with corresponding cartoons. Afterwards, they were asked questions about their intentions to fight climate change, and their level of eco-anxiety. Data was treated with a number of non-parametric statistical techniques. Results show no support for the first and third hypothesis, but the second hypothesis was supported by the findings. This result highlights the positive correlation between eco-anxiety and climate action intention. This work is concluded by an evaluation of the present research and suggestions for future research.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Greijdanus, H.J.E. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 17 Jan 2023 12:38 |
| Last Modified: | 17 Jan 2023 12:38 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1542 |
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