Shanahan, Kailin (2023) The Role of Perceived Remedial Responsibility When Supporting Meat Curtailment Policies. Master thesis, Psychology.
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Abstract
A sustainable protein transition refers to the societal movement away from animal proteins towards vegetarian and novel protein sources. This transition could significantly reduce harmful emissions due to reduced animal agriculture. As responsibility attributions have been shown to predict pro-environmental behaviour, this study looked at perceived remedial responsibility across actor groups in relation to support for meat curtailment policies, to understand how to encourage a sustainable protein shift. This paper looked at the consumers’ perspective of their ingroup and outgroups, namely, farmers, bankers, policymakers, and food companies. After distributing a survey, a correlational and t-test study (N = 126) showed support for most of our hypotheses. Results showed that the more consumers perceived their ingroup as remedially responsible, the more they supported gain and loss-framed policies affecting consumer behaviour. Additionally, the more consumers felt their outgroups were responsible, the more they supported policies concerning the outgroups behavioural change, for both gain and loss-framed policies. On average, consumers showed more support for gain-framed policies, regardless of the group being targeted. These results suggest that individuals with higher remedial responsibility of their ingroup or outgroups may be more supportive of policies aiming to reduce meat consumption within these respective groups, however, this needs further experimental testing to clarify. Policy support may be further encouraged by framing policy descriptions as something people can benefit from.
| Item Type: | Thesis (Master) |
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| Supervisor name: | Sharpe, E.J. and Judge, M.A.T. |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 21 Feb 2023 14:43 |
| Last Modified: | 21 Feb 2023 14:43 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1720 |
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