The Difference Between The Effects of Disparaging and Affiliative Humor: Politicized Identity, Humor and Climate Change Mitigating Behavior

Hofsteenge, Suzanne (2023) The Difference Between The Effects of Disparaging and Affiliative Humor: Politicized Identity, Humor and Climate Change Mitigating Behavior. Bachelor thesis, Psychology.

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Abstract

The current research analyzed the relationship between politicized identity and climate change mitigating behavior. Next to this, the effect of two different humor styles, disparaging and affiliative, and the effect the two humor styles have on the relationship between politicized identity and climate change mitigating behavior is analyzed. We conducted a survey-based experiment via a convenience sample (N = 309) in which respondents were exposed to either one of the two humor styles. Results of the study show that identifiers as climate change activist show small, but significantly more climate change mitigating behavior than disidentifiers, but contrary to expectation, this does not significantly differ per exposure to humor style. Exposure to the two humor styles alone also showed no significant difference, but when one influential case was deleted, individuals in the disparaging condition showed more climate change mitigating behavior than those in the affiliative condition. I conclude that politicized identity is an important factor for climate change mitigating behavior, and that more research needs to be done on the effects of different humor styles.

Item Type:	Thesis (Bachelor)
Supervisor name:	Greijdanus, H.J.E.
Degree programme:	Psychology
Differentiation route:	None [Bachelor Psychology]
Date Deposited:	06 Mar 2023 12:54
Last Modified:	06 Mar 2023 12:54
URI:	http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1771

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