Höfer, Antonia Gloria Karolina (2022) Potentials of Electric Cargo-Bike Sharing Systems – Goal-Framing, Place Affect and Attitude on Environmental Intention. Bachelor thesis, Psychology.
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Abstract
Goal-dependent framing influences an individual’s environmental attitudes, intentions and behaviours. Indeed, previous research on the goal-framing theory as introduced by Lindenberg and Steg (2007) seems highly relevant in explaining environmental intent and subsequently behaviour. This theory proposes there are three overarching goals that guide an individual’s behaviour, namely gain goals, hedonic goals, and normative goals. Moreover, research on place attachment proposes place affect, an individual’s emotional bond with a particular place, may also impact environmental attitudes, intentions and behaviours. In this study, we investigate whether differing goal-dependent framing of an electric cargo-bike sharing system in Groningen significantly influences citizens’ attitude towards such systems and their intention to use them. We further explore whether place affect moderates the relationship between goal-dependent framing and attitude. We propose normative framing to result in the highest attitude and intention, followed by hedonic framing, and lastly the control frame. We also expect highest attitude scores of participants in the normative condition, especially when their place affect is high. We conducted a between-subjects experiment by manipulating the way electric cargo-bike sharing systems were described in a short text based on goal-dependent framing. Three conditions were created in total: a normative condition, a hedonic condition, and a neutral control condition. Participants were randomly assigned to one of the three conditions. Results have only supported the hypothesis that higher attitude towards electric cargo-bike sharing systems resulted in higher intention to use them. We conclude that attitude has a significant association with intention. Limitations and implications are discussed.
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Lohmeyer, M. and Veldstra, J.L. |
| Degree programme: | Psychology |
| Differentiation route: | Other [Bachelor Psychology] |
| Date Deposited: | 17 Feb 2022 09:37 |
| Last Modified: | 17 Feb 2022 09:37 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/195 |
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