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The Influence of Climate Beliefs, Humour, and the Environment on Individual and Collective Climate Action Intentions

Robbers, Lucie (2023) The Influence of Climate Beliefs, Humour, and the Environment on Individual and Collective Climate Action Intentions. Bachelor thesis, Psychology.

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Abstract

Human behaviour needs to be targeted to mitigate the effects of climate change. This study examined three potential influencers of individual and collective climate action intentions in the context of social identity theory (SIT). It was expected that the beliefs surrounding climate change, two opposing humour types, and the environment people currently live in influence the individual and collective climate action intentions. Participants (N = 303) were randomly assigned to a disparaging or affiliative humour condition and completed an online questionnaire in which climate change beliefs, climate action intentions and current living environment were measured. The findings show that climate change beliefs positively influence the individual and collective climate action intentions. The exposure to affiliative and disparagement humour did not influence the individual and collective intentions. Participants from ruralised environments influenced the collective climate action intentions more than the individual climate action intentions. Overall, the study expands on previous studies that focused on motivating climate action intentions by combining three potential influencers. Recommendations for future studies include administering humour with different mediums and analysing the environmental identity conception of individuals.

Item Type: Thesis (Bachelor)
Supervisor name: Greijdanus, H.J.E.
Degree programme: Psychology
Differentiation route: None [Bachelor Psychology]
Date Deposited: 15 May 2023 12:57
Last Modified: 15 May 2023 12:57
URI: http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1966

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