Let’s talk about (cheap) food: The influence of communication frequency within peer groups and perceived costs on a sustainable diet.

Haller, Vincent M. (2023) Let’s talk about (cheap) food: The influence of communication frequency within peer groups and perceived costs on a sustainable diet. Bachelor thesis, Psychology.

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Abstract

Our food systems are responsible for around 34 % of global greenhouse gas emissions. Thus, motivating citizens to follow a more sustainable diet could be a chance to enact climate change and protect the environment. This paper examines the effects of the communication frequency about sustainable diets within peer groups, and the perceived costs of a diet, on how sustainable one’s diet is. The results show that the more often members of a peer group communicate about sustainable diets, the higher is the probability that their diet is sustainable. The perceived costs of a sustainable diet played no significant role in predicting how sustainable the participants diet is. Furthermore, no interaction effect between the communication frequency and the perceived costs was found. Thus, the effect of the communication frequency within peer groups seems to be independent of the perceived costs of a diet. However, it stood out that there seems to be a misperception of the costs of sustainable diets. In conclusion, the communication frequency seems to play an important role for predicting sustainable diets, and future research should investigate successful ways to increase the communication about sustainable diets within peer groups. Additionally, the results of the perceived costs section are challenged by studies who found varying results for the importance of perceived costs for people’s diets in the past. Thus, this relationship should be examined in more depth in the future.

Item Type:	Thesis (Bachelor)
Supervisor name:	Lee, C.Y. and Donofrio, S.M.
Degree programme:	Psychology
Differentiation route:	None [Bachelor Psychology]
Date Deposited:	08 Jun 2023 19:28
Last Modified:	08 Jun 2023 19:28
URI:	http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/1991

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