Ulrich, Marie-Charlotte, MU (2023) Does and When Does Moral Conviction Relate to Helping Behavior? Bachelor thesis, Psychology.
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Abstract
The incident around Mahsa Amini’s death in the Iran Revolution 2022 has risen awareness about gender equality in Iran and led many people to show solidarity. In this research we aimed to investigate whether moral conviction (i.e., an absolute opinion about right and wrong) about gender equality is associated with subsequent helping behavior,. Moreover, we investigated the moderating role of perspective-taking in the relationship between moral conviction and helping behavior. We hypothesized that moral conviction is positively associated with helping behavior and secondly, we hypothesized that perspective-taking is positively associated with helping behavior. Furthermore, we proposed that perspective-taking moderates this relationship, such as the relationship between moral conviction and helping behavior would be stronger for people who scored highly on perspective-taking. This was done in the context of the Iran Revolution 2022. We conducted an online survey and recruited 227 psychology students as participants. We found that moral conviction was significantly associated with helping behavior, and perspective-taking as well. However, we did not find a significant interaction between moral conviction and perspective-taking, meaning that perspective-taking does not seem to play a moderating role in this relationship. These findings contribute to the existing literature showing that moral convictions are a driving force for engaging in helping behavior, which is important for understanding drives of helping in any society and especially in humanitarian crises.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Figueiredo Leal, A.L. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 13 Jun 2023 13:15 |
| Last Modified: | 13 Jun 2023 13:15 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2001 |
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