Cole, Dorothy (2023) Moral Convictions and Helping Behavior:The Moderating Role of Sentimentality. Bachelor thesis, Psychology.
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Abstract
This study aims to investigate whether and when moral conviction relates to helping behavior. Our study is comprised of three hypotheses (H): (1) moral convictions are positively associated with helping behavior; (2) sentimentality is positively associated with helping behavior; and (3) sentimentality moderates the relationship between moral convictions and helping behavior such that the relationship between moral convictions and helping behavior is stronger for individuals who score higher on sentimentality. We used a correlational study design and conducted an online questionnaire via Qualtrics. The study was focused on the context the Iran Revolution which occurred in 2022, regarding its implications for gender equality. The results of the study indicated that H1 and H2 were supported, which means that moral convictions as well as sentimentality were positively associated with helping behavior. H3 was not supported as the relationship between moral convictions and helping behavior was not stronger for individuals who scored higher on sentimentality. This study fills an important gap in the literature on prior research on moral convictions and factors that motivate participation in helping behavior. Theoretical implications of the study findings are discussed in this thesis. Keywords: moral convictions, social activism, helping behavior, sentimentality, Iran revolution
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Figueiredo Leal, A.L. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 14 Jun 2023 10:17 |
| Last Modified: | 14 Jun 2023 10:17 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2005 |
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