Eichinger, Louise (2022) Goal Framing, Gender Differences and Attitude Towards Cargo-Bike Sharing Within the Groningen City Centre. Bachelor thesis, Psychology.
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Abstract
Due to global warming and its immediate impact on the planet and its inhabitants, a shift from high-carbon mobility to more sustainable options such as cargo-bikes is needed to contribute to the reduction of CO2 emissions and further warming of the Earth. Based on the Goal Framing Theory, I investigated how biospheric and hedonic goal frames affect attitude and the intention to use a cargo-bike sharing system in Groningen. Furthermore, I examined whether there is a difference in attitude towards cargo-bike sharing between men and women in the Biospheric-, and the Hedonic goal frame. I conducted a between-subjects experimental study (N=83) and found no significant effects of biospheric-, hedonic goal framing or gender on attitude. However, I found a positive correlation between attitude and intention. These results suggest that goal framing and gender might not be as influential as previously hypothesized. In order to draw more sophisticated conclusions, future studies should therefore not only replicate our study whilst accounting for our limitations but also need to examine whether other more influential factors might play a role in the attitude and intention towards cargo-bikes. Additionally, theoretical and practical implications such as the improvement of the manipulation check and the application of our results into practice will be discussed. Keywords: cargo-bikes, attitude, biospheric goal frame, hedonic goal frame
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Lohmeyer, M. and Veldstra, J.L. |
| Degree programme: | Psychology |
| Differentiation route: | Other [Bachelor Psychology] |
| Date Deposited: | 18 Feb 2022 08:25 |
| Last Modified: | 18 Feb 2022 08:25 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/205 |
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