Schmitt, Lara Olivia (2022) Goal Framing Theory and Ecological Worldview on Cargo-Bike Sharing Systems. Bachelor thesis, Psychology.
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Abstract
Cargo-bikes could facilitate an emission free alternative to vehicles with combustion engines. It has been identified that biospheric framing, which is based on Goal Framing Theory, plays a crucial role in pro-environmental behaviour. Current research aims to shed light onto two types of framing, namely hedonic and biospheric, and their influence on attitude towards cargo-bike sharing. It is hypothesized that biospheric framing will result in higher attitude towards cargo-bikes sharing compared to hedonic framing, and hedonic framing compared to no framing. Further, the relationship between intention and attitude will be investigated, as well as the relationship between ecological worldview, and attitude is explored. A high attitude is hypothesized to be associated with higher intentions, and individuals who score high on ecological worldview are hypothesized to have a higher attitude. A convenience sample of eighty-three Groningen participants was gathered through a questionnaire for their ecological worldview, attitude and intention in using a cargo-bike sharing system. The sample was manipulated through randomized allocation of the participants into two framing groups: hedonic, biospheric and a control group. Between the three conditions, no significance towards attitude could be detected. Based on this research it can be concluded that framing has no effects on attitude. However, a significant link was found for the relationship between attitude and intention. Moreover, levels of ecological worldview predicted attitude towards cargo-bike sharing. Environmental education needs to be considered for pro-environmental behaviour changes. Future research could implement mentioned limitations to increase power towards possible detection of framing effects. Keywords: goal-framing theory, ecological worldview, cargo-bike, hedonic framing, biospheric framing, attitude, intention
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Lohmeyer, M. and Veldstra, J.L. |
| Degree programme: | Psychology |
| Differentiation route: | Other [Bachelor Psychology] |
| Date Deposited: | 21 Feb 2022 07:57 |
| Last Modified: | 21 Feb 2022 07:57 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/212 |
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