Sokolowska, Weronika (2022) Creativity Works Wonders, But Who Will Truly Benefit? Master thesis, Psychology.
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Abstract
In creativity evaluations there is a common gender bias favoring ideas presented by men even if the idea presented by women are exactly the same. One underlying characteristic of creativity is agency which is also more common in men, and which very likely affects creativity evaluations. In the current study we investigated the relationship between gender, agency, and creativity evaluations to explore the interplay between these factors. This was an online scenario experimental study where we presented blog posts containing a creative idea (life hack) in the form of a blog post. By varying gender and level of agency, we created four independent experimental conditions. The sample of N = 172 consisted mostly of first-year psychology students from the Netherlands and Germany. The results showed no main effect of gender on creativity evaluations and no main effect of agency on creativity judgments. The moderation effect of agency on gender and creativity ratings was also insignificant. The results show that neither gender, nor agency affect creative idea evaluations. Future research should focus on investigating whether gender biases only occur on domain-specific creativity outlets, as opposed to everyday creativity such as life hacks. Keywords: creativity, agency, gender bias, femininity, masculinity
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Rietzschel, E.F. |
| Degree programme: | Psychology |
| Differentiation route: | Work, Organizational and Personnel Psychology (WOP) [Master Psychology] |
| Date Deposited: | 22 Feb 2022 11:51 |
| Last Modified: | 22 Feb 2022 11:51 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/222 |
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