Leeuw, Sanne Nena de (2023) Whose Cup of Tea?: The Effect of Initiators’ Positions and Perceived Values on the Acceptance of Sustainability Initiatives by University Students. Bachelor thesis, Psychology.
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Abstract
Climate change is a big problem that needs to be solved with urgency. Possible solutions can come from governments (top-down), or from civilians themselves (bottom-up). The effect of those positions on the acceptability of initiatives was researched in this study, as well as the effect of biospheric and egocentric values on the acceptability. Previous research suggested more acceptance could be expected with bottom-up initiators than with top-down initiators. It was expected that initiatives presented with a biospheric value would be accepted more than ones presented with a egocentric value. Perceived endorsement was also researched. 165 Students of the University of Groningen were recruited for an experimental between subjects 2x2 design. They were randomly assigned to a condition and filled out an online questionnaire. The results supported that participants score significantly higher on acceptance of an initiative when they are presented with bottom-up initiators than with top-down initiators. Participants score significantly higher when presented with a biospheric value than with an egocentric value. Only two of the combined conditions were significantly relevant. Significantly higher acceptance was found for participants who rated their perceived endorsement higher than for the participants who rated it more low. These results provide information on the ways initiators can present their green initiatives and the impact those can have on the acceptance of their ideas.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Gorter, W. A. and Heesink, J.A.M. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 10 Jul 2023 13:34 |
| Last Modified: | 10 Jul 2023 13:34 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2292 |
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