Ekkel, Rozemarijn (2023) An Initiative Stimulating Pro-Environmental Behaviour: The Effects of Social Identity and Values. Bachelor thesis, Psychology.
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Abstract
Climate change is a highly critical and relevant issue nowadays because it impacts the social and environmental sources of health, and our future depends on it. Climate change needs to be addressed by slowing down the rate and limiting the amount of global warming that is caused by human behaviour. One way of influencing human behaviour, is to encourage people to increase the use of reusable cups. We have investigated the influence of initiative approaches, social identity and biospheric and egoistic values on encouraging pro-environmental behaviour. Students were asked to read an article about a newly proposed initiative and report on their acceptability of and willingness to adapt to the initiative. The results showed that students are more acceptable of initiatives that rely on biospheric values compared to egoistic values and that are proposed using a bottom-up approach, possibly because they identify more easily with bottom-up initiators. These results offer recommendations to use biospheric values and bottom-up initiatives to encourage people to do one’s bit to limit climate change.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Gorter, W.A. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 12 Jul 2023 14:19 |
| Last Modified: | 12 Jul 2023 14:19 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2328 |
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