Zanten, Ruben van (2023) Perceived Values and Level of Organization: How We Can Affect the Willingness to Adapt to, and the Acceptability of Sustainable Initiatives. Bachelor thesis, Psychology.
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Abstract
this study investigates the role of the perceived motivation behind the initiative on the acceptability of it. I recruited 165 participants to partake in a questionnaire, all students at the University of Groningen. Participants were randomly placed in an experimental condition, which contained a made-up newspaper article about an initiative that asked students to bring their own cup to the university, in order to eliminate throwaway cups. Participants were asked how acceptable they thought this initiative was, and how willing they would be to adapt to it. Furthermore, participants were asked about their personal values, to rate their identification with the University of Groningen. I expected to find that both acceptability and willingness would be the highest in the bottom-up and biospheric conditions. I found that participants in bottom-up conditions and biospheric conditions showed significantly higher acceptability of the initiative than participants in top-down and egoistic conditions. Moreover, participants that stated a high identification with students from the University of Groningen had significantly higher acceptability than participants that stated a low identification. This research contributes to a growing body of theories on the acceptability of environmental initiatives, and it recommends policy makers to utilize perceived biospheric motivation and bottom-up formation for the implementation of environmental initiatives.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Gorter, W. A. and Heesink, J.A.M. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 19 Jul 2023 08:42 |
| Last Modified: | 19 Jul 2023 08:42 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2436 |
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