Ruijter, Nienke de (2023) The Moderating Role of Perceived Descriptive Norms in the Relationship Between Moral Convictions and Collective Action. Bachelor thesis, Psychology.
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Nienke de Ruijter - Bachelor Thesis Moral Conviction Social Activism PDF.pdf Download (348kB) | Preview |
Abstract
Previous research has shown that moral convictions (i.e., absolute beliefs about right and wrong; Skitka et al., 2005) are one of the strongest motivations for collective action (Agostini & Van Zomeren, 2021). However, it is unclear under which conditions this relationship occurs. The current study addresses this by conceptually replicating previous findings that moral convictions and perceived descriptive norms are positively associated with collective action intentions, and by investigating the moderating effect of perceived descriptive norms on the relationship between moral convictions and collective action intentions. This was studied in the context of human-made climate change. We conducted an online study with an American sample (N = 249) using Academic Prolific. Our results confirmed that moral convictions and perceived descriptive norms are positively associated with collective action intentions. However, perceived descriptive norms did not moderate the relationship between moral convictions and collective action intentions. Potential explanations for this finding are discussed, as well as directions for future research.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Figueiredo Leal, A.L. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 19 Jul 2023 08:45 |
| Last Modified: | 19 Jul 2023 08:45 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2439 |
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