Tuttle, Tanner (2023) Mo’ Money, Less Performance: A Juxtaposition of Environmental and Monetary Rewards. Master thesis, Psychology.
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Abstract
To reduce environmental problems, we must understand how to promote pro-environmental behavior, including how people motivate one another to act pro-environmental, i.e., advocacy. This study investigated the effect of rewarding on an individual and collective basis (via their two-person teams) with environmental rewards (trees planted locally), monetary rewards (cash), and no rewards on pro-environmental behavior and advocacy. The effects of rewards on behavior were investigated via a three-week diary survey study over seven timepoints. It was expected that (a) participants receiving any reward would engage in more pro-environmental behavior and advocacy compared to participants receiving no reward; and (b) environmental rewards would yield the highest participant pro-environmental behavior and advocacy, followed by monetary rewards, while no reward would yield the lowest. Two-person teams, who already knew one another, were recruited from the researcher’s personal and professional network (n = 36). Results from repeated measures multivariate two-way ANOVAs revealed that (a) participants receiving rewards, compared to no rewards, showed more pro-environmental behavior while no differences were found for advocacy; (b) environmental and monetary rewards both led to significantly better pro-environmental behavior compared to no reward with environmental rewards proving slightly more effective; however, no improvement was found for advocacy; (c) the pro-environmental behavior performance gains were approximately the same when comparing environmental rewards to monetary rewards. Rewarding people with environmental rewards is just as motivating as providing monetary rewards. Theoretical and practical implications are discussed.
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Werff, E. van der |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 26 Jul 2023 10:58 |
| Last Modified: | 26 Jul 2023 10:58 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2633 |
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