Zimmeck, Carlotta (2023) Humor vs. Sexism: The Perception of Warmth and Competence in Confronting Sexist Remarks. Bachelor thesis, Psychology.
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Abstract
In spite of efforts to promote gender equality, sexism remains a prevalent issue for many women. Sexist remarks are one way in which sexism manifests, and there are various approaches to addressing them. Confronting sexism is one such approach, but women must consider its potential consequences. According to the Stereotype Content Model, women are generally perceived as warm but not competent, while women advocating for gender equality, such as feminists, are viewed as competent but less warm. This study aims to examine whether women who use humor to confront sexist remarks can be perceived as both warm and competent. Our sample includes 136 male participants, primarily Dutch and German. We conducted an experimental study where participants watched two videos: one showing the sexist remark and the second one including the response. The response conditions include direct confrontation, humor-based confrontation, and changing the topic, stated by either a man or woman. Contrary to our hypothesis, using humor to confront, compared to direct confrontation or changing topic, did not result in the female responder being perceived as more warm or competent. In line with previous research, women not confronting were seen as more warm, while those confronting directly were seen as more competent. Furthermore, the male responder using direct confrontation was seen as significantly warmer and competent compared to the humorous confrontation. These findings suggest that using humor as a strategy to confront sexism does not preserve the perception of warmth and competence from changing, but decreases both.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Koudenburg, N. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 26 Jul 2023 11:54 |
| Last Modified: | 26 Jul 2023 11:54 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2634 |
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