McCabe, Nathan (2023) Using Users’ Experience Level to Assess User Experience. Master thesis, Psychology.
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Abstract
Positive User Experience (UX) predicts app use and customer retention. Accordingly, it is an useful metric by which to assess the quality of apps. For OpenSesame, an experiment-building app designed for use in psychology, neuroscience and experimental economics, this paper is the first evaluation of how it performs on quantitative and qualitative measures of UX. Since the app is used primarily by two distinct groups (students learning it, and experts using it for research), we took the opportunity to compare the two groups with the aim of identifying which components of OpenSesame are found to be intuitive by users, and which can be improved in future updates. Using eye tracking and keypress logging can reveal when users are struggling with the interface and when they are navigating with ease (de Souza, et al., 2021; Gegenfurtner, et al., 2011; Schoemann, et al., 2020, Wang, et al., 2014). We measured: the number of clicks per minute; the average pause time between clicks; the rate of eye movements; and the average fixation duration. No significant differences were found between experts and non-experts, or across different tasks based on different components of OpenSesame. Additionally, we presented participants with a measure of perceived usability, which it performed fairly well on, and a number of open feedback questions, which contained compliments, critiques and useful suggestions. A number of possibilities for further research are discussed. Keywords: User Experience, OpenSesame, Eye Tracking, Keypress Logging
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Mathot, S. |
| Degree programme: | Psychology |
| Differentiation route: | Other [Master Psychology] |
| Date Deposited: | 27 Jul 2023 06:45 |
| Last Modified: | 27 Jul 2023 06:45 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2642 |
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