Bischoff, Celina (2023) Effects of an ethnically diverse vs. non-diverse image of environmental organisations on autochthonous and Turkish people’s pro-environmental behavioural intentions. Master thesis, Psychology.
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Abstract
Ethnic minorities are still underrepresented in environmental organisation and commonly misperceived as being less environmentally concerned than they are in fact. The present study focuses on the role of diversity in environmental organisations for pro-environmental behavioural intentions of autochthonous and Turkish people. It aims to replicate the Pearson et al. (2018) findings of the misperceptions of environmental concern and that these misperceptions can be reduced through an ethnically diverse image of an environmental organisation. Additionally, it aims to extent the Pearson et al. (2018) findings by assuming a moderated mediation with perceived identity-safety as an additional mediator. Therefore, Turkish and autochthonous participants (n= 306) completed an online experiment in which a fictitious environmental organisation was presented as either ethnically diverse or non-diverse. As expected, the environmental concern of Turkish people was found to be underestimated and generally perceived as lower than the environmental concern of autochthonous people. This perception has been found to be influenced by the ethnic group membership. Surprisingly, autochthonous people’s environmental concern was also underestimated. There was no evidence of moderation effects of the organisational image on the relations of group membership on perceived identity-safety, perceived environmental concern, and pro-environmental behavioural intentions. Consequentially, there was no moderated mediation effects of the predictor group membership on the criterion pro-environmental behavioural intentions, with perceived identity-safety and perceived environmental concern as mediators and the organisational image as the moderator. The paper concludes by discussing these findings and providing perspectives for future research.
| Item Type: | Thesis (Master) |
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| Supervisor name: | Jans, L. |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 27 Jul 2023 08:40 |
| Last Modified: | 27 Jul 2023 08:40 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2643 |
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