Vissers, Sietse (2023) Game of Influences: Examining the separate and conjoint effects of experimentally induced normative and group identity-based influence on topic-specific attitudes. Master thesis, Psychology.
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Abstract
For decades, social influence researchers have debated which theory provides the most accurate and complete account of social influence, missing out on their compatibility. The Three Realms Integrative Model of influence (TRIM; Spears, 2021) jumps into this gap and synthesises the insights of various accounts. Building on the TRIM, this study examined how normative and group identity-based influence affect individuals’ attitudes – both separately and when combined – to investigate exactly when and how individuals are influenced the most. The results demonstrate clear effects of normative influence, suggesting that individuals comply with others when it is in their best self-interest. By contrast, this study found no effects of group identity-based influence, where individuals conform to other on account of a shared group identity. Furthermore, there was no conclusive evidence on the combined effect of both strains of influence, even though a visual analysis suggests that they are negatively related; that the externally regulated normative influence effects inhibit the internally regulated group identity-based influence effects, and vice versa. Further research must demystify whether this relationship holds statistically, or should be attributed to chance.
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Spears, R. |
| Degree programme: | Psychology |
| Differentiation route: | Applied Social Psychology (ASP) [Master Psychology] |
| Date Deposited: | 16 Aug 2023 08:55 |
| Last Modified: | 16 Aug 2023 08:55 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2756 |
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