Meat consumption explained through strictness in diet, biospheric values and attitudes towards the consumption of meat.

Jong, Sanne de (2024) Meat consumption explained through strictness in diet, biospheric values and attitudes towards the consumption of meat. Bachelor thesis, Psychology.

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Abstract

The consumption of meat has increased significantly, this development is accompanied by concerns about health, animal well-being and the environment. This paper provides new insights into how biospheric values, attitudes towards meat consumption and strictness of diet influence meat consumption. The data of 105 participants was collected through an online questionnaire and was used to calculate correlations and build a regression model. Attitudes towards meat consumption were a strong predictor so additionally, partial correlations were calculated. Looking at the results, being strict with dietary preference correlated with less meat consumption. Being flexible in diet correlated with more meat consumption. Adding to this, strong biospheric values correlated with less meat consumption. Finally, attitudes towards the normalisation of meat consumption correlated with more meat consumption. When interpreting these results, it shows that vegans and vegetarians are more likely to be strict and therefore consume less meat. Furthermore, attitudes were the strongest predictor and might contradict claims that values are more consistent predictors of behaviour.

Item Type:	Thesis (Bachelor)
Supervisor name:	Muinos Trujillo, G.
Degree programme:	Psychology
Differentiation route:	None [Bachelor Psychology]
Date Deposited:	15 Jan 2024 13:42
Last Modified:	15 Jan 2024 13:42
URI:	http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/2981

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