Tóth, Dóra (2024) Enhancing recycling behavior intention in student dormitories applying the extended Theory of Planned Behavior. Master thesis, Psychology.
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Abstract
Increased waste generation has been an alarming consequence of our linear economic system worldwide (Stahel, 2016). The circular economy may offer a solution for reintroducing waste into the production cycle, and recycling is one strategy to achieve this goal (Pearce & Turner, 1989). The municipality of Groningen is an example for implementing circular waste management systems with the aim of becoming waste-free by 2030 (OECD, 2020). In line with this goal, this paper investigated which persuasive messages had a positive effect on recycling intention in student dormitories. The extended Theory of Planned Behavior with perceived moral obligation and descriptive social norms (Largo-Wight et al., 2012; White et al., 2009) was applied as the theoretical framework. It was hypothesized that students who were presented with moral obligation posters and descriptive norms posters would have a higher level of recycling intention than those in the control condition. The analyses yielded unexpected results, with the recycling intention in the control condition being the highest, indicating a significant counter effect. The discussion includes possible explanations for these findings as well as limitations of the study. To investigate these contradictory results and to overcome the study's limitations, future research is needed. Keywords: recycling intention, Theory of Planned Behavior, perceived moral obligation, descriptive norms
| Item Type: | Thesis (Master) |
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| Supervisor name: | Blerck, T. van |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 24 Jan 2024 09:05 |
| Last Modified: | 24 Jan 2024 09:05 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3026 |
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