Petkova, Maria (2024) Advocating for Behavioral Shift and Raise in Awareness Amidst a Warming Planet. Bachelor thesis, Psychology.
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Abstract
Throughout the past years, there has been a noticeable increase in engagement in circular citizenship behaviors, prominent in various areas of research and online platforms. Regardless, more action is still called for, IPCC’s latest update indicates that we’re not yet on track to limit global warming to safe temperatures. The circular economy is a crucial aid in fostering a sustainable and resilient economic system for environmental preservation and climate change mitigation. To motivate individuals towards engagement in actions that support the circular economy we need to know what are the drivers behind these behaviors. This paper focuses on personal and dynamic norms as predictors for engagement in behaviours that aim to influence other citizens to support the circular economy. We hypothesized that both independent variables positively predict the outcome behavior and that personal norms act as moderator in the relationship between dynamic norms and the outcome behavior. The research is a cross-sectional independent measure study, conducted via a questionnaire. A non-probability sampling technique was utilized, as participants were self-recruited through social platforms, and the final sample size consisted of 72 participants. Personal norms emerged as a robust predictor, while dynamic norms played a nuanced role. The main effects of the predictors were found to be statistically significant, however, the moderator effect was nonsignificant. The findings contribute valuable insights into the multifaceted nature of normative influences on engagement in citizenship behaviors that aim to influence others and expand the limited representation of the circular economy in the scientific literature.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Pacheco, I.M. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 12 Mar 2024 09:32 |
| Last Modified: | 12 Mar 2024 09:32 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3218 |
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