Misperceiving the Values of Others and the Effect on Pro-Environmental and Prosocial Behaviour

Appelo, J (2024) Misperceiving the Values of Others and the Effect on Pro-Environmental and Prosocial Behaviour. Bachelor thesis, Psychology.

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Abstract

Background: There is a gap in the literature on how people misperceive the values of others and how this influences their behaviour. We want to clear this gap to stimulate collective action on societal problems: global warming and public health problems. We focus on biospheric values and altruistic values and two student groups from two different faculties of the University of Groningen. Circular economy behaviour (CEB) is used as an indicator for pro environmental behaviour and blood donation for prosocial behaviour. Method: values were measured with the E-PVQ and behaviours via self-report measures with 103 participants. Hypotheses: First, people underestimate the values of others. Second, these underestimations will be larger for outgroups than ingroups. Third, the stronger perceived values, the more value relevant behaviour is examined and finally, the effect of perceived values will be stronger for ingroups than outgroups. Results: altruistic and biospheric values are underestimated, BSS students underestimate altruistic and biospheric values of FEB students, for BSS when perceiving more biospheric values more circular economy behaviour is examined and BSS students’ CEB is influenced by their perception of the values of FEB students. FEB students' circular economy behaviour is not altered by their perception of the values of others. Implications: our findings show the relevance of how people misperceive (over and underestimation) the values of others and how this influences value relevant behaviour. Findings on blood donation show that people do feel positive about blood donation but do not donate blood. Further research on blood donation should take into account that this is a time-consuming process, due to the sensible topic of the blood donation process.

Item Type:	Thesis (Bachelor)
Supervisor name:	Sharpe, E.J.
Degree programme:	Psychology
Differentiation route:	None [Bachelor Psychology]
Date Deposited:	18 Mar 2024 08:43
Last Modified:	18 Mar 2024 08:43
URI:	http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3238

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