Klingels, Hannah Marie (2024) On the Edge of Change: Understanding the Factors Influencing the Transition From a Meat-Based to a Meatless Diet. Bachelor thesis, Psychology.
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Abstract
The motivation for reducing meat consumption stems from environmental, health, and ethical concerns. Numerous potential factors can impact alterations in one’s diet, and it is essential to determine the extent to which each factor contributes to such changes. This paper explores the transition from a meat-based to a meatless diet. It aims to understand the factors influencing this transition, focusing on age, gender, cognitive dissonance, religious identity, peer influence, the availability of affordable plant-based alternatives, and perceived health benefits. Here, it is particularly interesting to investigate the tipping point at which individuals consider adopting a more sustainable diet combined with the factors impacting this decision. Methodologically, a cross-sectional correlation research design involving 161 participants was employed. Logistic regression analysis reveals that cognitive dissonance and the availability of affordable alternatives significantly predict the transition to a meatless diet. The tipping point for cognitive dissonance suggests that individuals are 50% likely to switch to a meatless diet when experiencing slightly more than a moderate amount of cognitive dissonance. Meanwhile, the tipping point for affordable alternatives is at the maximum ease of finding alternatives, indicating its significance but weak predictive power. In conclusion, this study provides insights into the multifaceted influences on transitioning from a meat-based to a meatless diet. By understanding these factors, interventions can be developed to reduce meat consumption. Keywords: Choice of diet, meat consumption, cognitive dissonance, affordable alternatives, tipping points
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Muinos Trujillo, G. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 19 Mar 2024 09:03 |
| Last Modified: | 19 Mar 2024 09:03 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3249 |
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