Remie, O.N. (2024) Illuminating Perspectives: The Impact of Amsterdam Light Festival – Edition 12 on Visitors’ Attitudes Towards AI in Art. Master thesis, Psychology.
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Abstract
Recent developments in artificial intelligence (AI) have expanded its application in the arts, raising questions about public perceptions of AI-generated art. Research has shown the existence of a negative bias towards these artworks, with findings emphasizing the complexity of the underlying reasons. This study investigates whether exposure to AI-themed artworks at Amsterdam Light Festival (ALF) can alter public attitudes towards AI (in art). We hypothesized that attending ALF, which was AI- and technology-themed during the 2024 edition, would positively influence attendees' attitudes towards AI. We surveyed 782 festival attendees before and after their visit of the event to assess changes in their attitudes and emotional responses. A total of 168 participants eventually filled out the entire questionnaire. The main findings reveal no significant change in attitudes or emotions towards AI-generated art post-visit. The present study shows that altering public perceptions of AI (in art) can be challenging and highlights the need for more educational interventions. Considering the rapid advancements of AI and its impact on society, the current results and future research will be of the essence for artists, policymakers, and educators in shaping future public interaction with AI.
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Cox, R.F.A. |
| Degree programme: | Psychology |
| Differentiation route: | Talent Development and Creativity (TDC) [Master Psychology] |
| Date Deposited: | 28 Jun 2024 12:36 |
| Last Modified: | 28 Jun 2024 12:36 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3555 |
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