Wolfgang, Damian (2024) Food Neophobia as a Function of Self-serving Bias in Meat Consumption. Bachelor thesis, Psychology.
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Abstract
This study aims to investigate first and foremost the relation between dietary choice and moral disengagement as measured by how convincing a text message prepared by the authors was perceived and what motives are ascribed to the author of said message. While also further investigating the role that food neophobia might play in this process. Our sample consisted of 87 convenience sampled students. The participants filled in a questionnaire and were asked to read a text about the negative impact of animal agriculture and indicate how convinced they were by this text. Findings suggest moral disengagement did take place, indicated by the differences between groups on how convincing the message was perceived. However there was no meaningful difference in what motives where ascribed to the author. We reason this is due to a lack of emotionally charged or judgmental arguments in the text. The interaction of food neophobia and diet together was inconclusive but suggests influence on ascribing author motivations. These findings together allow us to better model messages meant to convince individuals to reduce their meat consumption and increase the impact such messaging could have. Furthermore extending food neophobia research could be an important and overlooked avenue of resistance against such messages, furthering our understanding of change in those with different levels of meat consumption. Keywords: Moral disengagement, Dietary choice, Food neophobia, Motivation perception
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Gutzkow, B. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 08 Jul 2024 13:45 |
| Last Modified: | 08 Jul 2024 13:45 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3711 |
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