Bruinsma, Ids (2024) The Effect of the Need for Closure on Idea Evaluation as Moderated by Role Clarity. Bachelor thesis, Psychology.
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Abstract
Creative ideas are important for many parts of our life, yet more creative ideas seem to be undervalued compared to their more practical counterparts. This study examines this finding, also known as the bias against originality. Specifically, the relationship between the need for closure (NFC) and idea evaluation is examined. Idea evaluation in this context measures the preference for usefulness over novelty when evaluating ideas. The study also looks at role clarity as a potential moderating factor. Data were collected through an online survey which was answered by 113 participants across 33 organizations in the Netherlands and Germany. Results show that the bias against creativity was present in our sample. However, the data showed no significant correlation between NFC and the preference for usefulness over novelty in idea evaluation, along with this role clarity was not found to significantly moderate this relationship. The results show no support for H1: The need for closure is positively correlated to a preference for the usefulness of an idea over the novelty of an idea. The results also show no support for H2: This relationship is weaker for individuals with a higher role clarity. These findings suggest that neither NFC nor role clarity significantly affects the preference for usefulness over novelty when evaluating ideas. Despite the expectations given by the theoretical background, this study indicates that the relationship between NFC and idea evaluation is more complex and influenced by factors not accounted for in this study.
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Rietzschel, E.F. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 12 Jul 2024 08:25 |
| Last Modified: | 12 Jul 2024 08:25 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3843 |
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