Wattel, Florieke (2021) The role of environmental- and health information and commitment on the intention to reduce meat consumption, to enhance the meat tax in the Netherlands. Master thesis, Psychology.
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Master Thesis EP 'Meat Tax' - Florieke Wattel (S4701003).pdf Download (3MB) | Preview |
Abstract
Meat consumption is one of the biggest contributors to greenhouse gas emissions (up to 18%). Too much meat consumption can increase the risk of various diseases (i.e. diabetes, cancer, and heart disease). A meat tax can help in reducing meat consumption. Interventions, such as informational strategies and commitment can enhance a meat tax. This study will investigate people’s intention to reduce meat consumption after a manipulation of information (health, environment, or control) and a manipulation of commitment (commitment vs control). The informational manipulation was not significant, however, signing a commitment led to a significantly higher intention, attitude, and subjective norm on reducing meat consumption. This study suggests that the investigated group (18-30 years and highly educated) will not profit from informational strategies in reducing meat consumption. However, commitment strategies could be effective in increasing one’s intention to reduce meat consumption. Results are discussed with recommendations for future research and policies.
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Rugge, C.R. van |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 12 Apr 2022 08:32 |
| Last Modified: | 12 Apr 2022 08:32 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/385 |
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