Bebendorf, Kimberley (2024) Shades of Change: Environmental Art Inspiring Pro-Environmental Intentions through Emotional Pathways. Master thesis, Psychology.
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Abstract
Climate change and other environmental issues must urgently be addressed (IPCC, 2023). Culture and the arts are reasoned to have the unique capacity to engage their audiences and affect environmental attitudes. However, arts’ capacity to elicit pro-environmental intentions may depend on how environmental and climate change content is framed and vary depending on the art style. Specifically, whether environmental issues, or solutions and creative futures are illustrated, may influence the audience's emotional reactions to the artworks, and in turn, their environmental intentions (Sommer & Klöckner, 2019). We conducted a survey experiment (N = 383) to test the hypothesis that solution-framed visual environmental art is more effective at eliciting pro-environmental change through the evoked emotions. Art frame (solution vs. problem) and art style (representative vs. semi-abstract) alone did not explain changes in pro-environmental intentions. However, the art frame did induce negative and positive emotions, which mediated the relationship between the art frame and intentions, explaining 28.41% change in intentions. The solution frame increased positive emotions (B = 1.88, p <.001) and decreased negative emotions (B = -1.61, p <.001), with the opposite being true for the problem frame. Art style minimally moderated the effect of the art frame on emotions. We suggest the trajectory of these effects, and other mechanisms should be investigated in further research, to address which frame may be more conducive to pro-environmental actions.
| Item Type: | Thesis (Master) |
|---|---|
| Supervisor name: | Kok, C.A. and Bouman, T. |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 15 Jul 2024 07:04 |
| Last Modified: | 15 Jul 2024 07:04 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3864 |
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