Fokkens, Eline (2022) Informational Influence, Group Identity and their role in Social Influence. Bachelor thesis, Psychology.
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Abstract
People are influenced by other people every day. The source of information and the message itself are both important aspects of social influence. This paper examines the effect of argument strength, information focus, group identity on social influence. Psychology students in Groningen filled in a questionnaire (N = 225) about whether they would implement a new enhanced school interface as a replacement for the old university interface, following the arguments of other psychology students. Result showed that there is a main effect of group identity on social influence. High in-group identifiers are more convinced to try the new interface than low in-group identifiers. Moreover, there is a three-way interaction effect of argument strength, information focus and group identity on social influence. People who identify strongly, were not primed with an information focus and were in the strong arguments condition were more convinced to try the interface than people who identify weakly, were primed with an information focus and were in the weak arguments condition. Implications about this result are discussed.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Spears, R. |
| Degree programme: | Psychology |
| Differentiation route: | Applied Social Psychology (ASP) [Bachelor Psychology] |
| Date Deposited: | 12 Apr 2022 13:28 |
| Last Modified: | 12 Apr 2022 13:28 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/388 |
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