Kasabova, Teya (2024) The Effects of Roles, Responsibility, and Social Norms on Pro-Environmental Behavior. Bachelor thesis, Psychology.
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Abstract
Despite all efforts to limit climate change, not enough is being done to meet the goals of the Paris Agreement. More research should focus on understanding better what drives pro-environmental behavior (PEB). One of the main predictors of PEB is the feeling of perceived personal responsibility. It has been shown that responsibility varies between individuals and people belonging to organizations, but no research has investigated how the same people feel in their different roles – personal and organizational. Therefore, the present thesis fills this research gap, with the help of a survey containing an experimental manipulation. The results showed that individuals feel more responsible in their personal role than in their organizational role. In addition, descriptive social norms (what most people are perceived to do) and injunctive social norms (what most people are perceived to approve of) were hypothesized to predict responsibility, which in turn was used to predict behavior, proposing a mediation model. Mediation models using social norms together and separately were tested in both the personal and the organizational role. There was no consistent evidence showing support for any of the mediation models. Often this was due to the weak relationship between responsibility and the other two constructs. Future research should use more representative samples and focus on social norms, rather than on responsibility, when further investigating what predicts PEB. Keywords: pro-environmental behavior, responsibility, social norms, personal role, organizational role
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Wang, X. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 19 Jul 2024 10:41 |
| Last Modified: | 19 Jul 2024 10:41 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3975 |
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