Oosterhuis, Cindy Trix (2024) Understanding Harm Perception: The Impact of Social Safety Campaigns and Organizational Identification. Bachelor thesis, Psychology.
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Abstract
This study examines how exposure to social safety campaigns affects harm perception in ambiguous workplace situations and the moderating role of organizational identification. Through a vignette-based experiment with 102 participants, we tested the impact of social safety campaign exposure on perceived harm severity. The results showed that social safety campaign exposure did not significantly influence harm perception. However, strong organizational identification was associated with higher perceived harm severity in the exclusion vignette but not the outfit vignette. These findings suggest that while social safety campaigns alone may not alter harm perception, organizational identification plays a crucial role in how employees assess harm. The study highlights the need for high-quality, clear campaign messages and suggests further research into the differential impact of various types of harm and additional moderating and mediating factors.
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Graso, M. and Bucur, R.E. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 19 Jul 2024 11:09 |
| Last Modified: | 19 Jul 2024 11:09 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/3999 |
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