Fleck, Lena (2024) Mitigating Climate Change Across Different Roles: The Role of Attitude, Subjective Norm, and Perceived Behavioral Control in Forming Pro-Environmental Behavior. Bachelor thesis, Psychology.
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Abstract
Individual climate action is crucial for mitigating climate change. In various contexts, including personal and professional roles, individuals can engage in pro-environmental behaviors (PEB). The performance of PEB depends on multiple factors, emphasizing the need to understand the underlying mechanisms of behavior formation. Utilizing the Theory of Planned Behavior, a within-subject design involving 125 participants was employed to compare individuals’ PEB across personal and professional contexts. Findings suggest that individuals perform more PEB in their personal lives than in their professional lives. Attitude and subjective norm predict behavior across both roles, while perceived behavioral control was found to be insignificant. Furthermore, the study highlights that these factors more strongly predict PEB in the personal role than in the professional role. This suggests that the variables influencing the formation of PEB vary across contexts, emphasizing distinct drivers in workplace environments compared to the personal role. Intervention programs aiming to counteract the lack of climate action should therefore be tailored to the specific context in which behavior is executed. Keywords: Climate Change, Theory of Planned Behavior, Pro-environmental behavior
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Wang, X. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 23 Jul 2024 11:51 |
| Last Modified: | 23 Jul 2024 11:51 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/4035 |
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