Koenemann, Christopher (2022) Effects of Group Identity, Informational Salience, and Argument Strength on Social Influence. Bachelor thesis, Psychology.
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Abstract
The topic of social influence has been relevant for researchers across fields. Because of its relevance in real-world situations, it will remain a subject of research in the future. Various theories have been laid out to describe relevant processes and mechanisms, this research focuses on the effects of three variables from the realm of social influence. An experiment with 224 first-year psychology students was conducted, key characteristics from three factors were manipulated: 1) argument strength (weak vs. strong), 2) group identification (low vs. high) and 3) informational salience (present vs. not present). Results show that higher group identification leads to stronger social influence, no significant main effects were found for argument strength, but a predicted direction for stronger arguments to have higher social influence was observed. When all predictors are present at the same time, the effect on social influence increases, especially for the condition in which an individual highly identifies with a group and has high informational salience. In this specific condition, argument strength seems to play a weaker role. This research offers empirical evidence usable in various models of social influence. Theoretical and practical implications, interpretations, and future directions are discussed. Keywords: social influence, argument strength, informational salience, group identity
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Spears, R. |
| Degree programme: | Psychology |
| Differentiation route: | Clinical Psychology (CP) [Bachelor Psychology] |
| Date Deposited: | 25 Apr 2022 09:47 |
| Last Modified: | 25 Apr 2022 09:47 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/409 |
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