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Does the Observation of Synchrony Promote Prosocial Behavior?

Tsvetanova, Elizabet (2022) Does the Observation of Synchrony Promote Prosocial Behavior? Bachelor thesis, Psychology.

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Abstract

This research aims to investigate the relationship between the observation of synchronous movements and prosocial behavior towards an observed group. The sample consisted of 141 participants who were assigned into two conditions: watching a video of synchronous or asynchronous dance performance. Two separate analyses were performed to examine the relationship between synchrony and prosocial behavior and online prosocial behavior. It was hypothesized that participants in the synchrony condition will experience increased prosocial behavior towards the observed group compared to the participants from the asynchrony condition. The hypothesis was partly supported by the results that displayed no significant relationship between prosociality and synchrony but an effect was found between online prosociality and the observation of synchronous movements. These findings may suggest that people are more willing to engage in online prosocial behavior because it is more time-saving and less effortful compared to offline prosocial behavior. Keywords: observed synchrony, prosocial behavior, social media, dance

Item Type: Thesis (Bachelor)
Supervisor name: Mourik Broekman, A. van
Degree programme: Psychology
Differentiation route: Applied Social Psychology (ASP) [Bachelor Psychology]
Date Deposited: 25 Apr 2022 09:56
Last Modified: 25 Apr 2022 09:56
URI: http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/417

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