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Investigating the Impact of Face Memorability on Associative Recall of Person Information

Vermeer, Jente (2024) Investigating the Impact of Face Memorability on Associative Recall of Person Information. Master thesis, Psychology.

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Abstract

The task of associating names with faces is a complex cognitive challenge for individuals that holds significant social value. Previous research has examined how the memorability of faces influences the ability to recall associated names. However, questions remain regarding the effect of presentation modality on this phenomenon and whether memorable faces influence recall of associated information. The current study will investigate these questions using three studies with a within-subject design. Experiment 1 (N = 60) investigates how visual versus auditory presentation modalities of the names interact with face memorability in face-name recall. Experiment 2a (N = 60) examines whether memorable faces influence the recall of associated information, specifically name-profession associations, when the memorable face was task-irrelevant. Experiment 2b (N = 60) builds on these findings by testing whether actively incorporating memorable faces into the engram enhances recall of associated information, manipulating face memorability and recall cues. Results indicate that memorable faces consistently impact face-name memory regardless of presentation modality of the name. However, when memorable faces are not actively encoded in the engram, they do not significantly influence the recall of associated information, such as name-profession pairs. Moreover, results regarding the effect of actively encoding memorable faces in the engram are inconclusive, requiring additional research with greater statistical power. This study contributes to a deeper understanding of the complex dynamics involving face memorability, presentation modality, and the recall of associated information.

Item Type: Thesis (Master)
Supervisor name: Nieuwenstein, M.R.
Degree programme: Psychology
Differentiation route: Other [Master Psychology]
Date Deposited: 30 Jul 2024 07:12
Last Modified: 30 Jul 2024 07:12
URI: http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/4174

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