Prakken, Manon, M.N. (2022) How Goal-Framing Influences Attitudes towards Cargo Bike-Sharing Systems. Bachelor thesis, Psychology.
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Abstract
In the process of becoming sustainable cities, many cities are now looking at ways to reduce car use with the aim to reduce CO2 emissions and air pollution. Cargo bike-sharing systems can come as a solution, as they offer an alternative, sustainable mode of transportation. In this study, we aimed to explain people’s attitude towards cargo bike-sharing and their intention to engage in cargo bike-sharing systems, using Goal-Framing Theory. Participants (n = 83) completed a questionnaire where they were asked about personal values and opinions. We aimed to manipulate their goal-frames by presenting them with differently framed texts about cargo bike-sharing. In the control condition, participants were only presented with neutral information about cargo bike-sharing, participants in the hedonic condition were provided with both neutral and hedonically framed information and participants in the biospheric condition were provided with both neutral and biospherically framed information. Afterwards, we asked everyone’s opinions on cargo bike-sharing systems and whether they intended to use such systems. Our results showed no significant difference between the three groups. Therefore, our research is not supportive of previous research and existing literature on Goal-Framing Theory. Moreover, results showed that when those in the hedonic group had higher hedonic values, this did not influence their attitude towards cargo bike-sharing, which is not supportive of previous literature on goal-framing and values. Lastly, results showed a significant positive relationship between attitude towards cargo bike-sharing systems and intention to use such systems, thereby supporting previous literature.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Lohmeyer, M. and Veldstra, J.L. |
| Degree programme: | Psychology |
| Differentiation route: | Applied Social Psychology (ASP) [Bachelor Psychology] |
| Date Deposited: | 17 Jan 2022 07:40 |
| Last Modified: | 17 Jan 2022 07:40 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/42 |
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