Graul, Henriette Nele (2022) Feel Like Dancing: How Observing Synchrony in a Dance Performance Affects Belonging, Considering a Moderation of Cultural Background. Bachelor thesis, Psychology.
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Abstract
In light of a growing body of content on social media that consists of synchronized dance performances, this study assessed the effect of watching a synchronous vs. asynchronous dance performance on feelings of belonging. Moreover, it tested for a moderation of this effect by how collectivistic (vs. individualistic) participant’s values are. In an online survey (N = 141), participants were assessed in their collectivistic tendencies, and then randomly assigned to watch the video of either a synchronous or asynchronous dance performance. Subsequently, feelings of belonging and the willingness to engage with the video on social media were measured. For the influence of synchrony and collectivism on belonging, no effects were found. However, there are some indications that this was likely due to the limitations of this study. An explanatory analysis of the moderation of collectivism on the effect of synchrony on participant’s willingness to like, share, save and comment on the video on social media yielded a significant interaction, suggesting a possible moderation of collectivism on the effect of synchrony on social media behavior. Implications for future research were discussed. Keywords: observing synchrony, belonging, individualism, collectivism, social media, dance
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Mourik Broekman, A. van |
| Degree programme: | Psychology |
| Differentiation route: | Other [Bachelor Psychology] |
| Date Deposited: | 28 Apr 2022 09:12 |
| Last Modified: | 28 Apr 2022 09:12 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/421 |
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