Henke, Hannah-Aurelia (2022) Does What I Do Define Who I Am? Exploring the Potential of Clothes Sharing for Pro-Environmental Behavioural Spillover. Master thesis, Psychology.
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Abstract
Participation in clothes sharing platforms is a pro-environmental behaviour that has the potential to greatly reduce the environmental impact of the fast fashion industry. However, since a single pro-environmental behaviour is hardly sufficient to achieve a positive impact on the environment as an individual, positive behavioural spillover and how it can be promoted is a topic of utmost importance for environmental research. The aim of this thesis was to examine spillover and its possible increasing factor environmental self-identity in the context of sharing platforms. A real-life longitudinal study with quasi-experimental design, as well as a short online questionnaire were carried out to examine the matter. Contrary to the hypotheses, environmental self-identity was not increased, and no positive spillover took place in the given samples. There are several possible reasons why the results contradict expectations, including the possibility that certain characteristics of the sharing platform behaviour may compromise its effectiveness in increasing environmental self-identity. The examination of real-life behaviours is the main strength of this study as it enables a more realistic perspective on the occurrence of spillover effects. Further research is needed to investigate the role of sharing platforms and environmental self-identity in behavioural spillover.
| Item Type: | Thesis (Master) |
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| Supervisor name: | Downer, T.J. and Koc, Y. |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 02 May 2022 07:23 |
| Last Modified: | 02 May 2022 07:23 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/424 |
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